Press Release: Astral Hires Chris Summa as Sales Representative for FL, AL, GA, and the Carribean

For Immediate Release
11/29/11
Asheville, NC
Astral Buoyancy Company is proud to announce a new plan for servicing its dealers in FL, AL, GA, and the Caribbean. Starting on November 15th 2011, Chris Summa of Modern Tradition Sales will drive Astral’s sales efforts in this key territory.

Summa has been immersed in the paddlesports industry since 1998 where he started as retail associate at Black Creek Outfitters, and has also worked with Confluence Watersports before launching Modern Tradition Sales in 2011.

Astral CEO Philip Curry commented, “People that work with Chris already know that he is the best rep in the territory. He has an intimate knowledge of the market and understands well how to provide the critical link between manufacturer and retailer. Chris will be an excellent resource for Astral to fully engage with customers in his territory. In return, his customers will find Astral to be responsive to their needs and true partners in their success. We are proud to have such a fine person on our rep force.”

Centrally based in Jacksonville FL, Summa is an active paddler and surfer with a first hand understanding of the products that he represents.